Afraz Ahmed, Saira Batool, Ayaz Ul Haq. To Measure the Effects of Omnichannel Management Capabilities on Positive WOM Engagement and Equity. WAJSS [Internet]. 2025Jun.15 [cited 2026Oct.19];4(1):1265-8. Available from: https://www.wahacademia.com/index.php/Journal/article/view/211