Muskan Riaz, Dr. Taha Shabbir, Dr Humera Yaseen and Samina Abbasi (2026) “The Double-Edged Digital Platform: Impact of Social Media on the Academic Performance of Media Students in Karachi”, Wah Academia Journal of Social Sciences, 5(2), pp. 299–313. doi: 10.63954/WAJSS.5.2.19.2026.