Arfa Iram, Momina Tariq, Minahel Sada Hussain, Momina Shahbaz and Muhadsa Aman 2025. Threads of Meaning: Exploring Brand Identity through Language in Pakistan’s Clothing Industry. Wah Academia Journal of Social Sciences. 4, 1 (Jun. 2025), 1605–1630. DOI:https://doi.org/10.63954/WAJSS.4.1.69.2025.