The impact of skin aesthetic appeal on human cognition and emotional responses: A Psychoanalytical Study of Skin Aesthetic Language Patterns

Abstract

The  nature  of  human beings  is  that  no  one  wants  to  die,  no  one  wants  to  be  poor  and  no one  wants  to  be  ugly.  For  the  purpose  skin  aesthetic  clinics  are  a  new  and  promising solution  to  getting  more  people  to  transform  them.  Appearance  becomes  the  vessel  of enslaving  body  partsaccording to society’s norms of beauty. The illusion created and imposed  by  aesthetic  clinics  on  which  a  human  mind  gets  played  to  the  extent  of  having various skin treatments. As a human mind we are attracted to that new treatment. The love to  look  younger,  beautiful  and  get  healthy  skin.  This  study  aims  to  explore  the  language which  is  used  to  attract  the  consumers  and  the  effect  of  that  language  on  human psychology.  To  fulfill  this  aim,  the  study  has  been  conducted  by  using  mix  method  study. For  a  quantitative  analysis  a  survey  has  been  conducted  to  analyze  its  impact  on  human behavior. The results show that the common appeals found in every aesthetic clinic promise are to get “treatments to enhance your appearance.” According to the results of survey conducted, the mentioned line has a significant impact on human psychology. As in results, 75% of women were attracted to get clinical treatments after reading aesthetic clinic claims. Thirty-two percent women got their treatments done, while 60% women felt more insecure about their looks. People being insecure get expensive skin treatments to meet others’ expectations. While for qualitative analysis six clinic profiles were studied and attractive key words were analyzed which trigger a human mind to get moresuch treatments. As per the promises of the clinic, it repairs damaged skin with problems like “acne, moles, skin laxity, wrinkles, etc.” These claims attract the man to get facial or aesthetic treatments to look younger,  beautiful,  and  attractive.  However,  it  leaves  a  sense  of  discomfort  and  insecurity about their new improvised looks.